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E-commerce 360°

№1 e-commerce course on the marke

*Based on reviews from entrepreneurs, employees and executives of TOP companies in X niches

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Course duration 4 months

Class format webinars, group classes, practical assignments with feedback

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On the course you will learn

The training is based on a comprehensive 360 ​​methodology, where lessons and practical tasks consistently complement each other, forming holistic system knowledge and skills necessary for managing an E-commerce project.

Build key business processes

You will understand digital marketing, warehouse operations and logistics, finance, and learn how to manage customer relationships

Adapt assortment and prices

Learn how to optimally form an assortment matrix and manage pricing in online channels

Analyze the market and the buyer

Learn to research the market and the customer, model his target path - CJM, and manage customer experience efficiently

Calculate performance indicators

Learn to calculate unit economics, KPI's and define them to create a high-performing team

Design a web showcase

You will understand how to make an online store convenient and understandable for the user, manage the usability of the site, and create selling content

Form an online sales strategy

You will put together a business model, you will be able to open your own online store or start selling on marketplaces

Create a project development plan

Create an action plan with specific goals for 6-12 months, and a roadmap for achieving your goals

The course is effective for beginners and advanced

If you do not yet have experience in E-commerce or have minimal experience:

  • Understand in detail what E-commerce is
  • Get complex processes and technical terms explained in simple language
  • Implement a systematic approach to managing your online business

If you already have experience in E-commerce:

  • Systematize your knowledge
  • Check with the market if you have previously built processes on a whim
  • You will understand why the implemented tools did not give the desired result
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Course program

18 modules

In each of them we analyze specific E-commerce project management tools

4 months

Training in a convenient online format with feedback from curators

254 academic hours of lectures

Total duration of the program, lectures and webinars are available in recording

14 live webinars

With experts, available for viewing in recording

27 individual tasks

For practical skills training

5 group cases

To discuss and share experiences with other students

10 expert practitioners

With experience in top companies in the E-commerce market

30 ready-made materials

Instructions, checklists, guidelines, templates for adaptation

12 months

Access to all materials. Access to lessons is available immediately

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About the company in numbers

iWaNg0 was awarded a state award for its contribution to the development of entrepreneurship

14 000 +

graduates, including entrepreneurs, company executives, department managers and specialists

9,7

NPS assessment of the program and course speakers on a 10-point scale, based on student surveys

+26%

increase in conversion from introducing changes based on the knowledge gained in the course

63%

After the first training course, companies send even more of their employees to study at iWENGO

350

top companies in the list of clients, such as Nike, Kamaz, Amway, Philips, PepsiCo

183

new Internet businesses were launched by our students. More than 160 companies have improved their performance in the online channel

Question/Answer

What is e-commerce?
Electronic commerce (eCommerce) is the process of buying and selling goods and services over the Internet. This includes not only transactions, but all activities that occur between a seller and a buyer in the online environment.
What topics are covered in your training program?
Our program covers all major aspects of e-commerce, including online store implementation, digital marketing, customer management, logistics and inventory management, as well as sales analytics and optimization.
What level of preparation is required to participate in the course?
The course is suitable for both beginners and experienced entrepreneurs. We offer content to help beginners master basic concepts, as well as in-depth knowledge for those already experienced in eCommerce.
Will I receive a certificate after completing the course?
Yes, upon successful completion of the course, participants receive a certificate that confirms their knowledge and skills in the field of e-commerce.
What support do you provide after completing the course?
We offer an alumni community where you can share experiences, ask questions and receive support from teachers and like-minded people even after completing your course.

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